Branding, UX and Digital Product Design
I work with startups, SMEs, large organsations and NPOs to transform business challenges into simple, intuitive solutions that engage audiences and drive business growth.
On every project I strive to find the perfect balance between simplicity, functionality, empathy and aesthetics.
![](/assets/work/hm/hm-cover.jpg)
H&M
Design of a digital rewards campaign for H&M employees
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Ikea
UX design for an internal platform to showcase new product concepts
Private
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Guy's & St Thomas' NHS Trust
Design for an arts and health exhibition displayed across London hospitals
![](/assets/work/desde/desde-cover.gif)
Desde
Brand identity for a communication and design studio
Coming soon
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Hypha
Rebrand and UX design for an enterprise collaboration platform
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Various
A selection of brand marks and logotypes for various clients
![](/assets/work/snap/snap-cover.jpg)
Snap Tech
Branding and creative direction for a leading AI and visual search startup
![](/assets/work/reckitt/reckitt-cover.jpg)
Reckitt
UX design for a digital innovation hub for Reckitt's pharma division
Private
![](/assets/work/snapfashion/snapfashion-cover.jpg)
Snap Fashion
Web and app design for the first fashion visual search solution
![](/assets/work/axa/axa-cover.jpg)
AXA Health
Design of a health and wellbeing mobile app for AXA customers
Private
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Cosmo
Custom serif typeface design
![](/assets/work/abinbev/abinbev-cover.jpg)
AbinBev
Design of a knowledge platform for the world's largest beer producer
Private
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