Branding and creative direction for a leading AI B2B software company
Snap Tech –formerly Snap Fashion– is a London-based tech startup building visual search and AI solutions for brands, publishers and retailers within the fashion industry and beyond. The core technology helps you find visually similar things in seconds, whether it’s a shoe, a chair, or a specific colour or pattern.
I started working with Jenny and the team at Snap in 2014 as a freelance designer, and in 2015 I was offered to join the company as Creative Director. During my time there I lead the company’s rebrand, redesigned the iOS and Android mobile apps, the ecommerce website and the widgets for publishers. Additionally I lead a national ad campaign across print and digital publications, in collaboration with Time Inc.