Branding and creative direction for a leading AI and visual search startup

Snap Tech is a London-based tech startup building visual search and AI solutions for brands, publishers and retailers. The core technology helps you find visually similar things in seconds, whether it’s a shoe, a chair, or a specific colour, pattern or shape.

I started working with Snap as a design consultant, and a few months later I was offered to join the team as their first designer. During my years working at Snap I led the UX and product design of their suite of products, redesigned the iOS and Android mobile apps, the ecommerce website and the widgets for publishers.

Additionally, I was heavily involved in the marketing efforts, leading the company’s rebrand in 2015 and a nationwide ad campaign to launch our redesigned products, in collaboration with Time Inc and Westfield.

Consultancy work continues on an ongoing basis.