Overview

H&M is one of the world’s leading fashion retailers, with a strong presence across Spain and Portugal. Each year as a gesture of appreciation, the company offers exclusive Christmas discounts to their staff.

Challenge

In 2020 — amid the Covid-19 pandemic — H&M’s traditional printed coupons were no longer a viable option. With just one month before the holiday season, the team needed a digital alternative that could be deployed quickly, scale reliably, and deliver a smooth experience for thousands of employees and suppliers across both countries.

Solution

We designed and developed hmfamilyandfriends.com, a mobile-first rewards platform that allowed staff and suppliers to access, redeem, and share discount coupons easily, both in-store and online.

The platform featured an intuitive, user-friendly interface supported by a robust back-end, automated email service, and resilient web architecture, ensuring 100% uptime during peak usage.

Despite the tight timeline, the platform was designed, built, and launched in just three weeks. It received immediate positive feedback from H&M staff, and the company has continued to entrust us with the platform’s management every year since.

Feedback

“H&M have worked with Jaume and his team for five consecutive years, and we have developed a trusting working relationship due to his ability to deliver a high quality of work within a tight deadline. Jaume understood our needs and worked with a high level of attention to detail, flexibility and reliability. He is extremely easy to work with and we at H&M would highly recommend his services.”

Helena Munoz

Marketing Manager

H&M

Project in numbers

  • 5

    consecutive years

  • 30

    days running campaign

  • 16k

    redeemed vouchers per year*

  • 25k

    shared vouchers per year*

Credits

Role

Creative Director

Team

  • Richard Toner

Client

H&M

Year

2020-2025