Overview

Rapid7 is a global cybersecurity company with HQ in Boston, Massachusets. The company provides a platform for security operations, including vulnerability management, threat detection and response services.

Challenge

Rapid7’s visual identity had become dated and inconsistent. Over time, assets from multiple campaigns had created a fragmented brand experience, with a limited color palette, mismatched visual elements, and as many as six different typefaces in use. As the company evolved, it needed a more cohesive, modern, and professional visual language that reflected its maturity and innovation.

Solution

Working closely with Catherine O’Neill and the in-house agency team, we led a comprehensive brand refresh that spanned all brand touchpoints, from digital and motion to print and live events.

Below are a few examples of that brand refresh.

Credits

Role

Senior Interactive Designer

Team

  • Catherine O'Neill, Senior Designer
  • Emma McGlade, Digital Designer
  • Amy Hunt, Lead Content Strategist

Client

Rapid7

Year

2024